Two pages, one address
Split the traffic between two landees and see which one gets its goal clicked more often.
- Visitors are split at random, half to each
- You choose what counts as a win — a click on a specific link
- The result is broken down by device, country and source
A tie so far. Each variant needs 300 more visits before the difference means anything.
What you can put against what
A funnel shows where people drop off. A test shows which path is better. Here is every combination the system allows, and when to reach for each.
Page against page
Which look and wording works better.
When one screen changes: the headline, the button label, the order of blocks.
Page against funnel
Whether the funnel is worth the extra steps.
The goal is the same button: on the page in A, on the last step in B.
Funnel against funnel
Which shape of the path works better.
Three steps against five, a different order of screens, a different first step.
A split inside one funnel
Which screen in the middle of the path is better.
Cheaper than a test: no second site, and exactly one step changes.
A conditional rule is not a test
Who gets to see what.
One thing from a phone, another from Instagram. The audiences differ by construction, so the branches are not compared with each other.
So the numbers can be trusted
- Until the smallest branch has a hundred visits, no winner is named — the screen says how many are still missing.
- A variant is not changed mid-test: half the data would be about one thing and half about another.
- One difference at a time. A test plus a split inside it, and you can no longer tell which one worked.
- When the funnels differ, you are measuring the page and the path together, not the page alone.